Free tools and templates for influencer seeding.
Influencer ROI Calculator
Cost per post, earned media value and break-even sales for a seeding campaign — including the labour cost most brands forget.
Interactive toolEngagement Rate Calculator
Work out any Instagram creator’s engagement rate before you ship product to them. No login, no account.
Interactive toolSeeding Campaign Checklist
25+ steps across six stages, from campaign planning to post-campaign analysis, with a note on what usually goes wrong at each one.
Interactive toolEmail Subject Line Generator
Subject lines for outreach, ambassador invites, event invites, affiliate offers and follow-ups — with typical open rates for each pattern.
Interactive toolInfluencer Contract Template
A seeding and collaboration agreement covering deliverables, usage rights, exclusivity and FTC disclosure. Word and PDF.
TemplateInfluencer Tracking Spreadsheet
Four pre-built tabs — creator CRM, shipment tracker, content log and a performance summary that reads from all three.
Template
- Cold outreach email templates
- Gift note examples
- Creator brief template
Why these are free
We ran seeding out of Google Sheets before we built Seeding Ops — addresses collected over DM, tracking numbers pasted by hand, a tab per campaign. These are the files we actually used, cleaned up.
They hold up to roughly 50–100 creators. Past that the spreadsheet stops being the system of record and starts being the bottleneck: that is the point where the app is worth paying for, and not really before.
Run your next seeding batch without the spreadsheet.
Claim links, $0 Shopify gift orders, tracking, follow-ups and code-level attribution — in one pipeline.