Calculate any influencer's engagement rate instantly. Perfect for vetting micro-influencers before product seeding campaigns.
Tip: Check the last 10-12 posts and calculate the average
Engagement rate is a key metric that measures how actively an influencer's audience interacts with their content. It's calculated by taking the average number of interactions (likes + comments) per post and dividing by the total number of followers.
When selecting influencers for product seeding campaigns, engagement rate is often more important than follower count. An influencer with 10,000 highly engaged followers will likely drive more results than one with 100,000 passive followers.
Low audience interest or fake followers
Typical for larger accounts
Strong audience connection
Highly engaged micro-influencers
Pro tip: Micro-influencers (10K-50K followers) typically have higher engagement rates than mega-influencers, making them ideal for product seeding campaigns where authentic recommendations matter most.
Seeding Ops helps you automate the entire product seeding process — from outreach emails to shipping tracking to content monitoring.
Try Seeding Ops Free →