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Free Influencer
ROI Calculator

Stop guessing. Start measuring. Calculate the true return on your influencer seeding campaigns with our battle-tested spreadsheet.

📊 Google Sheets👥 2,500+ downloads

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What's Included

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Cost Per Acquisition (CPA)

Calculate the true cost to acquire a customer through influencer seeding, including product cost, shipping, and platform fees.

📈

Earned Media Value (EMV)

Estimate the equivalent ad spend value of influencer-generated content based on reach and engagement rates.

⏱️

Payback Period Analysis

Understand how long it takes for your seeding investment to pay off based on average customer LTV.

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Campaign Comparison

Compare multiple campaigns side-by-side to identify your best-performing influencer strategies.

How to Use the Calculator

1

Enter your product cost, shipping cost, and number of influencers seeded

2

Input your average order value (AOV) and estimated conversion rate

3

Add content metrics: reach, engagement, and number of posts

4

View your calculated CPA, EMV, and ROI breakdown instantly

Why ROI Measurement Matters

Most brands focus on vanity metrics like impressions and follower counts. But real ROI comes from understanding your true cost per acquisition and the earned media value of your influencer-generated content.

"GRIN advertises performance analytics and just tracks coupon codes... shared on the internet to showcase that code as ROI..." — Trustpilot Review

With iOS privacy changes making tracking harder, you need a robust first-party measurement framework. Our calculator helps you build exactly that.

Outgrown Spreadsheets?

When you're ready to automate your ROI tracking alongside your entire seeding workflow, Seeding Ops has you covered with built-in analytics.

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