A performance-based marketing model where influencers earn a commission for each sale they drive through unique tracking links or codes.
An influencer shares a 15% discount code. When followers use it, the influencer earns 10% of each sale.
Related Commission · Tracking Link · Promo Code
A long-term partnership where selected influencers represent a brand over an extended period, typically with ongoing product access and sometimes compensation.
Lululemon's ambassador program partners with local yoga instructors who represent the brand in their communities.
Related Brand Ambassador · Product Seeding · Influencer Partnership
The genuine quality of influencer content that resonates with audiences because it feels real rather than scripted or forced.
Related Trust · Engagement · UGC
An influencer who has an ongoing relationship with a brand and consistently promotes its products as part of their lifestyle.
Related Ambassador Program · Long-term Partnership
A paid agreement between a brand and influencer specifying deliverables, compensation, and usage rights for sponsored content.
Related Sponsored Content · Contract · Paid Partnership
A unique URL sent to influencers that allows them to select products and enter their shipping address to receive free products for seeding campaigns.
Instead of collecting addresses via DM, brands send claim links that auto-collect shipping info and create orders.
Related Product Seeding · Gifting · Fulfillment
The percentage of each sale an influencer earns when a customer buys through their affiliate link or discount code.
A creator on a 10% commission earns $6 on a $60 order placed with their code.
Related Affiliate Marketing · Promo Code · Tracking Link
An individual who produces and shares original content (photos, videos, blogs) on digital platforms. Often used interchangeably with "influencer."
Related Influencer · UGC Creator
The percentage of people who take a desired action (like making a purchase) after seeing influencer content.
If 1,000 people click an influencer's link and 30 buy, the conversion rate is 3%.
Related CTR · ROI · Attribution
A metric calculated by dividing campaign cost by total engagements (likes, comments, shares, saves).
A $500 campaign generating 5,000 engagements = $0.10 CPE.
Related CPM · Engagement Rate · ROI
The cost per 1,000 impressions. Used to compare the relative cost of reaching audiences across different influencers or channels.
A $1,000 sponsorship reaching 100,000 people = $10 CPM.
Related CPE · Impressions · Reach
Total seeding spend divided by the number of posts received. The main efficiency metric for gifting, because it combines landed cost per creator with post rate.
Sending $5,200 of product and shipping to 100 creators and getting 42 posts is a cost per post of about $124.
Related Post Rate · Product Seeding · Return on Investment (ROI)
The ecosystem of independent content creators who monetize their audiences through brand partnerships, merchandise, subscriptions, and other revenue streams.
Related Content Creator · Influencer
A sponsored social media post that appears in targeted users' feeds but not on the brand's or influencer's public profile.
Related Whitelisting · Paid Amplification
The specific content pieces an influencer agrees to create as part of a brand partnership (e.g., 2 Instagram posts, 3 Stories, 1 Reel).
Related Contract · Brand Deal · Content
A metric that estimates the value of influencer content by calculating what equivalent paid media exposure would cost.
An influencer post reaching 50,000 people might have an EMV of $500 based on equivalent ad costs.
Related ROI · Impressions · Media Value
Any interaction users have with content, including likes, comments, shares, saves, clicks, and views.
Related Engagement Rate · Impressions
A metric measuring audience interaction as a percentage of total followers or reach. Calculated as (Total Engagements ÷ Followers) × 100.
An account with 10,000 followers and 500 average engagements has a 5% engagement rate.
Related CPE · Impressions · Followers
A contractual agreement preventing an influencer from promoting competing brands for a specified period.
Related Contract · Brand Deal
Bot accounts or purchased followers that inflate an influencer's follower count without providing genuine engagement or reach.
Related Authenticity · Fraud · Vetting
Required statements (like #ad or #sponsored) that inform audiences when content is sponsored, as mandated by the Federal Trade Commission.
"#ad Thank you @BrandName for gifting me this product!"
Related Sponsored Content · Compliance
A $0 order created in the brand's store for product sent to an influencer, so inventory and fulfillment run normally while the shipment is kept out of revenue reporting.
A Shopify brand tags seeding orders "gift" and sets them to $0 so they are excluded from sales totals.
Related Product Seeding · Claim Link · Gifting
The practice of sending free products to influencers without requiring them to post content. Also known as product seeding.
Related Product Seeding · Claim Link · No-strings-attached
The total number of times content is displayed to users, regardless of whether it was clicked or engaged with.
Related Reach · Views · CPM
An individual with the ability to affect the purchasing decisions of others due to their authority, knowledge, or relationship with their audience.
Related Content Creator · KOL · Influencer Tiers
A system for managing creator relationships: contact details, sizes and addresses, every collaboration, posts delivered, code sales and whether to work together again.
Related Vetting · Long-term Partnership · Seeding Campaign
A marketing strategy that leverages influencers to promote products or services to their audiences, typically through sponsored content or product seeding.
Related Content Creator · Brand Partnership
Another name for product seeding: sending free products to influencers (usually micro- and nano-creators) with no payment and no posting obligation, in the hope they share it organically. "Influencer seeding", "creator seeding" and "product seeding" describe the same tactic.
A supplement brand runs an influencer seeding campaign to 200 fitness creators; 45% post within 30 days, at zero media cost.
Related Product Seeding · Seeding Campaign · Micro-influencer
Categories of influencers based on follower count: Nano (<10K), Micro (10K-100K), Mid-tier (100K-500K), Macro (500K-1M), Mega (1M+).
Related Micro-influencer · Macro-influencer
A respected expert or thought leader whose opinions significantly influence their audience. Common term in Asian markets.
Related Influencer · Authority
An ongoing relationship between a brand and influencer spanning multiple campaigns or months, rather than one-off collaborations.
Related Ambassador Program · Brand Deal
An influencer with 500,000 to 1 million followers. Offers significant reach but typically lower engagement rates than smaller creators.
Related Influencer Tiers · Micro-influencer
A document influencers share with brands showcasing their audience demographics, engagement rates, past collaborations, and pricing.
Related Rate Card · Pitch
An influencer with 10,000 to 100,000 followers. Known for higher engagement rates and niche audience connections compared to larger influencers.
A fitness micro-influencer with 25,000 followers who consistently gets 8% engagement on workout content.
Related Influencer Tiers · Nano-influencer
An influencer with fewer than 10,000 followers. Often has the highest engagement rates and most trusted relationships with their audience.
Related Influencer Tiers · Micro-influencer
Product seeding without requiring the recipient to post content. The brand hopes for organic posts but doesn't demand them.
Related Product Seeding · Gifting
Content posted by an influencer without paid promotion, reaching audiences through the platform's natural algorithm.
Related Paid Content · Sponsored Content
A formal collaboration where an influencer receives compensation (money or products) in exchange for creating promotional content.
Related Sponsored Content · Brand Deal
In product seeding, the percentage of influencers who actually create content after receiving a gifted product.
If 50 influencers receive products and 30 post, the post rate is 60%.
Related Product Seeding · ROI
The box of product a brand sends to an influencer, usually with a short handwritten or printed note. "PR package" and "PR box" are common creator-side names for a seeding shipment.
A skincare brand sends a routine kit, a card explaining how to use it and a note naming the creator's recent post.
Related Unboxing · Product Seeding · Gifting
The practice of sending free products to influencers hoping they will create organic content. No payment or posting requirements involved.
A skincare brand sends 100 products to beauty micro-influencers. 60% post unboxing videos on Instagram.
Related Gifting · Claim Link · Post Rate
A unique discount code given to influencers to share with their audience, enabling tracking of conversions and sometimes earning affiliate commission.
Related Affiliate Marketing · Tracking
The total number of unique users who see a piece of content. Different from impressions, which counts total views including repeats.
Related Impressions · Views
A measure of campaign profitability calculated by comparing revenue or value generated against total campaign costs.
A $5,000 seeding campaign generating $25,000 in sales = 5x ROI.
Related EMV · Conversion Rate
A marketing initiative focused on sending products to multiple influencers to generate organic content and awareness.
Related Product Seeding · Gifting · Post Rate
Content created by an influencer in exchange for payment or free products, which must be disclosed to audiences per FTC guidelines.
Related FTC Disclosure · Paid Partnership
A unique URL with parameters that track clicks, conversions, and sales attributed to a specific influencer.
Related Affiliate Marketing · UTM Parameters
Content format where influencers film themselves opening and reacting to products they received, popular in seeding campaigns.
Related Product Seeding · UGC
Permission for a brand to reuse a creator's content, such as on its website, in email or in paid ads, for an agreed period and set of channels.
A brand licenses a creator's unboxing video for 12 months of paid social use.
Related Whitelisting · User-Generated Content (UGC) · Brand Deal
Content created by consumers or influencers (rather than brands) that features or mentions a product or service.
A customer posts a photo wearing your product on Instagram with a positive review.
Related Organic Content · Authenticity
Tags added to URLs that track where traffic originates, enabling attribution of conversions to specific influencers or campaigns.
Related Tracking Link · Attribution
The process of evaluating potential influencer partners for authenticity, audience quality, content style, and brand alignment.
Related Fake Followers · Engagement Rate
Permission for a brand to run paid ads through an influencer's social media account, making the ad appear as if posted by the influencer.
Related Dark Post · Paid Amplification
Seeding Ops runs the whole product seeding workflow on Shopify: claim links, $0 gift orders, tracking, follow-ups and attribution.