Stop running influencer seeding in a spreadsheet.
Seeding Ops is the pipeline inside Shopify: claim link, $0.00 gift order, tracking, follow-ups and attribution — one card per creator.
Free plan · 5 gift orders/month · no card required
Month three of a seeding program, if you run it by hand.
Fifty creators in, the work stops being marketing. It becomes typing addresses into Shopify, pasting tracking numbers into a sheet, and scrolling DMs to find who said yes. The content you were promised arrives late or not at all, and nobody can say what it sold.
- Addresses collected in DMs — typed by hand, wrong 1 in 12
- Gift orders created manually — 3–4 minutes each, tagged inconsistently
- Follow-ups from memory — the day-3 window closes before anyone notices
- ROI as a guess — codes not issued, or issued and never reconciled
| handle | product | shipped | tracking | notes | content |
|---|---|---|---|---|---|
| @marisol.makes | Sage planner | sent? | DM 3/2 | ||
| @deskbyjun | brush pens | yes | 9400 1108 ... | asked again | no post |
| @planwith.ella | washi | YES | no reply | ||
| @thequietnotebook | ?? check | posted?? find | |||
| @paperandpine | sage | y | UPS ... | follow up!! | |
| @ink.and.oat | clay planner | address wrong |
Seven statuses. Every creator is on exactly one of them.
This is the actual pipeline in the app — the same enum your team sees on the board and the same one the automations key off. Nothing sits in a “notes” column.
- 01PROSPECT
Import or add creators
CSV, handle list, or one at a time. Handles are unique per store, so nothing duplicates.
- 02CONTACTED
Send a claim link
One signed URL per creator. It carries the products they may pick and the terms they must accept.
- 03CLAIMED
They choose, you don’t chase
Product, size, verified address and terms in one screen. Reminders go out on your schedule.
- 04ORDER CREATED
A $0 order appears in Shopify
Draft order → real order, tagged and discounted to zero. Your warehouse ships it like anything else.
- 05SHIPPED
Tracking syncs back
Carrier status lands on the card. Exceptions are flagged; nobody pastes tracking numbers.
- 06DELIVERED
Follow-up on day three
The unboxing guide and post reminder are timed from the delivery scan, not from memory.
- 07POSTED
Content and sales attributed
Posts are logged; the creator’s discount code rolls real orders into GMV. Gift orders are excluded.
214 Alder St, Portland OR 97214
What the creator sees · /claim/<token>
| Creator | Code | Posts | Orders | GMV |
|---|---|---|---|---|
| @marginnotes | MARGIN15 | 2 | 3 | $142.00 |
| @lettersbylou | LOU15 | 1 | 5 | $236.50 |
| @studywithnoor | NOOR15 | 1 | 1 | $48.00 |
| @paperandpine | PINE15 | 0 | 0 | $0.00 |
Claim links
Signed, expiring links that collect product choice, size, address and terms.
$0 gift orders
Native draft-to-order creation with tags, discounts and inventory sync.
Tracking sync
Carrier events update status; exceptions surface as tickets.
Timed follow-ups
Claim reminder → unboxing guide → post reminder → thank-you, from real events.
Attribution
Per-creator codes, orders/paid webhook, holding period, gift-order exclusion.
Terms & content rights
Version-stamped acceptance on every claim; usage rights on every asset.
Run your own numbers before you ship a single box.
Move the sliders to your product cost and post rate. This is the same math the app applies to every campaign automatically — cost per post, earned media value and the number of code-attributed orders you need to break even.
A normal first cycle is short of break-even on sales alone and 2–4× on EMV. Seeding Ops tracks every one of these numbers per creator automatically — the point of the tool is that you stop estimating them.
Open the full calculatorBuilt by people who shipped the boxes.
We ran seeding for our own DTC store before this was a product. Every feature is a thing that broke at 50 creators: the address form, the $0 order, the day-3 follow-up, the code that never got reconciled. We’re a small team and a new app; the tool is honest about what it does and doesn’t do.
- Shopify DTC brand, 20–500 creators a month
- You already have a creator list or a way to find one
- You want gifting to run through real fulfillment
- You need to know what each creator sold
- You need a 20M-profile influencer database
- You run paid sponsorships with contracts and invoices
- You’re not on Shopify
- You need an enterprise team workflow today
Monthly. Cancel from Shopify any time.
Billed through Shopify. Free stays free with no card at all; paid plans start with a 14-day trial and no card beyond your Shopify account.
Free
- Up to 10 creators
- 5 gift orders / month
- Claim links + pipeline
- Automatic $0 Shopify orders
Starter
- Up to 50 creators
- 100 gift orders / month
- Claim links, pipeline, timed follow-ups
- Automatic $0 Shopify orders
Growth
- Up to 200 creators
- 500 gift orders / month
- Claim links, pipeline, timed follow-ups
- Automatic $0 Shopify orders
- Tracking sync + exception tickets
- Attribution analytics
- Branded claim page
Scale
- Unlimited creators
- Unlimited gift orders
- Claim links, pipeline, timed follow-ups
- Automatic $0 Shopify orders
- Tracking sync + exception tickets
- Attribution analytics
- CSV exports + recalculation
- Branded claim page
Plan limits are enforced in production. Roadmap items (API access, custom reporting) are listed on the pricing page, not sold here.
Run your next seeding batch without the spreadsheet.
Claim links, $0 Shopify gift orders, tracking, follow-ups and code-level attribution — in one pipeline.