Never miss a step. The complete 25+ item checklist for running a successful influencer seeding campaign from planning to analysis.
Set specific, measurable objectives (e.g., 50 UGC posts, 100K impressions)
💡 Pro Tip: Focus on 1-2 primary goals. Common goals: brand awareness, UGC generation, product launch buzz
Include product costs, shipping, and any software/agency fees
💡 Pro Tip: Typical cost per influencer: $30-100 (product + shipping). Budget for 20-30% more than planned sends
Plan outreach start, shipping window, and expected post dates
💡 Pro Tip: Allow 2-3 weeks for influencers to receive and create content. Account for shipping delays
Choose best-sellers or new launches that photograph well
💡 Pro Tip: Hero products work best. Avoid complex bundles that are hard to feature in content
This checklist is helpful. But wouldn't it be better if the logistics handled themselves? Seeding Ops automates claim links, orders, and tracking.
Try Seeding Ops FreeA product seeding campaign is when brands send free products to influencers hoping they'll create organic content. Unlike paid partnerships, there are typically no posting requirements.
Plan to seed to 50-100 influencers. With typical response and post rates, this should yield 25-35 pieces of user-generated content.
A good post rate is 50-70%. Below 30% may indicate issues with product-market fit or the unboxing experience. Top campaigns achieve 80%+.