Free influencer contract template (2026)
Influencer collaboration agreement
Product seeding & content creation
1. Parties
This Agreement is entered into between [Brand Name] ("Brand") and [Influencer Name] ("Influencer")…
2. Scope of work
Influencer agrees to create and publish the following content…
3. Compensation
In exchange for the Services, Brand shall provide…
What is in the template
- 01Parties & agreement dateClear identification of brand and influencer, with effective dates.
- 02Scope of work & deliverablesSpecific content requirements: number of posts, platforms, formats.
- 03Compensation & productsProduct details, retail value, and any additional payment terms.
- 04Content guidelinesBrand messaging, hashtags, mentions, and the approval process.
- 05Usage rights & licensingHow the brand may repurpose the creator’s content, and for how long.
- 06FTC disclosure requirementsMandatory disclosure language for sponsored and gifted content.
- 07Exclusivity & non-competeRestrictions on promoting competitor products.
- 08Termination & breachConditions for ending the agreement early.
How to use this template for product seeding
Product seeding — influencer gifting — is when a brand sends free product in exchange for content or a review. It feels informal, but a short written agreement protects both sides and settles expectations before anything ships.
Step 1: Customise the template
Open the Word version and fill in your brand details, the product, and the specific content you are asking for. Be concrete about deliverables: how many posts, which platforms, which hashtags, by when.
Step 2: Set clear expectations
Define the window for creating and posting content. For seeding campaigns, two to three weeks after delivery is a realistic ask.
Step 3: Get signatures
DocuSign, HelloSign or even an email confirmation is enough to create a record that both parties agreed to the terms.
This template is a starting point, not legal advice. Have your own counsel review it before you use it at scale, and check the FTC disclosure language against the rules in the markets you ship to.
Frequently asked questions
Is this influencer contract template legally binding?
It gives you a solid foundation, covering deliverables, usage rights, payment terms and FTC disclosure — but have your legal team review it before you use it.
Is this template free to download?
Yes. No email required, in Word (.docx) and PDF.
Can I use this template for product seeding campaigns?
That is what it was written for. It covers product details, shipping arrangements and content expectations without assuming a cash payment.
What should be included in an influencer contract?
Party identification, scope of work and deliverables, compensation, the content approval process, usage rights and exclusivity, FTC disclosure requirements, timelines, and a termination clause. All eight are in the template above.
Contracts are one step of the workflow. The rest — claim links, addresses, $0 Shopify orders, tracking and follow-ups — is what Seeding Ops handles.
More free resources
- Influencer ROI Calculator
Cost per post, EMV and break-even for a seeding batch.
- Influencer Tracking Spreadsheet
Creator CRM, shipment tracker, content log and a performance tab.
Run your next seeding batch without the spreadsheet.
Claim links, $0 Shopify gift orders, tracking, follow-ups and code-level attribution — in one pipeline.